UnBranding: 100 Branding Lessons for the Age of Disruption Vendor Code_OG005 the authors explore how change

the authors explore how change actually happens―from the inside out

These may sound like basic truths of our work lives today

This moving book features stylish and quirky illustrations and extra facts at the back

and a new generation of the Clifton family march onto the page

UnBranding: 100 Branding Lessons for the Age of Disruption Vendor Code_OG005 the authors explore how changeUnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion