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ISBN - 9781780044880
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and what they find at the end of the trail is both wonderful and monstrous—and like nothing they have ever seen before
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Focusing on Your Customer Suclass Code_SSM11 ISBN - 9781780044880Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: Understand the service profit chain Leverage the
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