The Long Tail: Why the Future of Business Is Selling Less of More (Revised and Updated) Class Code_209 Each topic begins with a

Each topic begins with a recap of key chemistry concepts to help students consolidate learning

Winner of 2013 Costa First Novel award

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The Long Tail: Why the Future of Business Is Selling Less of More (Revised and Updated) Class Code_209 Each topic begins with aThe New York Times bestseller that introduced the business world to a future that's already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue. What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our